AgencyMSI Capabilities

Award Winning Power-Brand Stories

Brand Management

A successful new power brand starts with a winning strategy. AgencyMSI first studies your brand’s unique features from the bottom-up and the shelf-out. We bring incredible ideas to the table and support them with solid research and insight.

Client Experience

AgencyMSI first created and introduced the innovative brand iComfort, for Serta in 2008. Over the last 10 years the new power-brand has helped Serta remain “America’s #1 Mattress.”

DieHard is a classic power-brand with international growth and line extensions that has successfully crossed over into the next generation of digital merchandise.

Die Hard

For 10 years running, we have managed and designed The Home Depot’s number one bestselling private label brand – the THD Gift Card Program!

AgencyMSI created a brand strategy that reset Cabela’s chaotic private brand offering from 250 wild brand names to 7 power-brands.

let’s do this.


David Gaston

EVP Retail Strategy & Development