Building Success for

Building Products Marketers

The results you’re looking for.
The recognition you deserve.

need results?

let’s talk

expert

pr branding creative digital marketing social media advertising website design content marketing trade show lead generation email marketing

for the building products industry.

Reaching the right customers, proving marketing ROI, and keeping up with industry trends is a full time job. YOURS. And it’s not an easy one – especially in competitive markets that frequently have longer sales cycles and/or multiple decision-makers. If your efforts haven’t been delivering the impact you need, we can help.

For years, the Motion agency has helped building products marketers like you overcome obstacles of all kinds to achieve career-igniting results. We understand the nuances specific to the building products category and come ready to make an impact on day one, whether you need to increase brand awareness, drive distributor engagement, or simply adapt to shifting industry trends.

We help building products companies:

Market through complex sales cycles
Differentiate in a competitive landscape
Generate and nurture high-quality leads
Measure and prove marketing ROI
Engage and educate diverse audiences
Adapt to industry trends and innovations
Strengthen distributor relationships
Meet changing customer expectations

Here are just a few examples of the real results we’ve delivered for building products companies like yours.

30,000+

qualified leads

Whirlpool Corporation

2,500+

marketing-qualified leads

James Hardie Building Products

20%+

click-through rates

Gerber Plumbing

$1MM

in launch year sales

Illinois Tool Works’ BuildClean

44%

increase in engagement YOY

Cornerstone Building Brands

10K+

first-month page views

Firestone Building Products

Let’s connect

See the Impact We've Been Making

Whirlpool Corporation

30,000+ new B2B leads

Motion created a CRM program for Whirlpool Builder Channel Marketing that generates leads – and incremental revenue.

View case study

James Hardie Building Products

2,500+ MQLs and a new way to market

Motion developed James Hardie’s record-breaking Ambassador Program, the top lead generation program in the company’s history and a key contributor to sales growth.

View case study

Firestone Building Products

Market leadership, reclaimed

Motion reimagined Firestone Building Products’ market positioning, bringing it more relevance and more results, and re-establishing it as the industry leader.

View case study