Lamps Plus

Shining a light on a leader in home lighting.

the situation

Lamps Plus, the nation’s largest lighting retailer, needed to heighten awareness for its brand and product offerings via editorial coverage in marquee home décor and national lifestyle media, so they engaged the PR experts at Motion to make it happen.

the acceleration

Motion’s PR team got right to work with a steady drumbeat of targeted media outreach pegged to emerging décor trends and seasonal lighting solutions, as well as the client’s latest product launches.

We quickly established relationships with key industry contacts, positioning Lamps Plus as a go-to source for expert advice and inspiration on all things home lighting.

Not content merely riding out the wave of industry trends, our proactive PR team combined forces with our in-house strategy group to

glean valuable insights from more than two dozen of the country’s top interior designers and tastemakers.

The result? The Annual Lamps Plus Trends Report – a well-branded, highly visible publication that established the client as being well ahead of the curve, giving us yet another platform from which to pitch and promote the Lamps Plus brand.

the results

In just nine short months, Motion amassed more than

2.6B impressions

of earned media exposure for Lamps Plus, including recurring coverage in top national outlets such as USA Today, HuffPost, Oprah Daily, Real Simple, Hunker, CNN, MSN, Woman’s Day, Martha Stewart Living and HGTV Magazine.