An instinct for insights
As a data analytics company, Nousot’s biggest barrier is the fear of AI’s complexity. Nousot asked Motion to refresh their brand while highlighting the clarity and approachability they bring to the field of data analytics.
Motion developed a new brand including logo, tagline, and website to embody Nousot’s expertise and bring clarity amidst lines of complex data.
Motion leveraged Nousot’s digital-only presence to develop the brand language. The friendly lowercase logotype is juxtaposed by a vibrant, bold color palette unique to the web.
The mark is utilized across the brand as a graphic element, adding ambient texture to the web experience.