The Home Depot
The Art of Gift Card Giving
the situation
The Home Depot, a long-standing client, reached out to Motion for solutions to refresh their holiday gift card campaign with the hope of driving greater engagement with their cards.
the acceleration
Motion developed a social promotion focused on shareable and inspired how-to content. The goal was to drive sales by helping customers present the cards in new and inventive ways.
![The Home Depot gift cards](https://agencyinmotion.com/wp-content/uploads/2017/02/homedepot-cards.jpg)
![The Home Depot Pinterest](https://agencyinmotion.com/wp-content/uploads/2017/02/homedepot-pinterest-1024x870.jpg)
A Holiday Gift Card Giving campaign was developed for Pinterest. Using products sold at The Home Depot, a range of craft ideas were developed and brought to life. Beautiful photography captured step-by-step direction.
![The Home Depot](https://agencyinmotion.com/wp-content/uploads/2017/02/homedepot-background.jpg)
![The Home Depot](https://agencyinmotion.com/wp-content/uploads/2017/02/homedepot-props.png)
![The Home Depot](https://agencyinmotion.com/wp-content/uploads/2017/02/homedepot-background-terracotta.jpg)
60-second how-to videos were developed to extend the Pinterest campaign to Facebook and Instagram.