The Home Depot

The Art of Gift Card Giving

the ask

The Home Depot, a long-standing client, reached out to Motion for solutions to refresh their holiday gift card campaign with the hope of driving greater engagement with their cards.

the solution

Motion developed a social promotion focused on shareable and inspired how-to content. The goal was to drive sales by helping customers present the cards in new and inventive ways.

The Home Depot gift cards

The Home Depot Pinterest

A Holiday Gift Card Giving campaign was developed for Pinterest. Using products sold at The Home Depot, a range of craft ideas were developed and brought to life. Beautiful photography captured step-by-step direction.

The Home Depot
The Home Depot
The Home Depot

60-second how-to videos were developed to extend the Pinterest campaign to Facebook and Instagram.