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Category: Business Planning

The Art of the Elevator Pitch: Your Marketing Strategy in 30 Seconds

We all talk about it in marketing and advertising – the elevator pitch. How to sound efficient to brilliant in less than a minute. Think about yours. Can you coherently explain your product/service, skill set, ideal job/client, and how those things fit together in the time it takes to tie your shoes or floss your teeth without getting confused or out of breath? Or worse, without sounding as if you’re reciting from cue cards? Read Article


Get Better Ideas at Your Next Brainstorm

Here we take our brainstorming seriously! But we also know that a good idea can come from anyone, anywhere and at any time of the day. So, when you are planning your next brainstorm, idea hurricane, brain dump, content create-a-thon -- it never hurts to have a few tricks and tips up your sleeve. (Hint: Don’t take them too seriously!) Read Article


Retail Pivot: Frictionless Commerce in the Haze of the Amazon Effect

You can’t talk about retail without tripping over (or getting hit in the face with) news about Amazon and Jeff Bezos. The New York Times recently covered his pursuit of the $3 trillion retail universe by going back to the very fundamentals of retail. Brick and mortar physical locations. But this is Bezos, so you know there is a twist. Or in this case, a robot. Read Article


Always Adapting: Repositioning and Rebranding an Agency

The marketing world is changing at a rapid pace. Motion is committed to changing with it. Brand repositioning isn't an exercise used only for our clients. So, it was time to take a close look at ourselves, our processes and our philosophies. This what we discovered. Read Article


How to Sound Super-Duper Smart About Influencer Marketing Strategy

There’s a pretty strong chance you’ve been hearing, reading, seeing and thinking a lot about Influencer Marketing lately. After all, valuable relationships have always been at the heart of the marketing mix. Whether you’re playing catch-up or have your big toe dipped in, Motion is here to help make sure your influencer strategy is sound and effective. Read Article