The Motion Agency

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Category: Business Planning

What Kind of Agency Do You Want?

It would be simple if we were just an advertising agency. Or just a PR firm. Or we just did social media. Or digital advertising. Or in-store marketing. Or packaging. Or brand strategy. Or design. Or we just offered marketing services.The problem is: we do all of these, and more. And we do them well.

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All Hail the New King: Data

A couple weeks back, Publicis Groupe, a global marketing and communications leader housing big-name agencies such as Leo Burnett and Saatchi & Saatchi, announced they had purchased Epsilon to capitalize on the firm’s expertise in collecting and managing first-party data for target-marketing consumers.

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It’s The Audience, Stupid.

When Bill Clinton ran for the presidency against George W. Bush in 1992, the economy had turned soft: a recession. Clinton’s campaign adopted a rallying cry that they kept on their walls to stay on message — “It’s the economy, stupid.” As we know, Clinton won.

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When a Moment Matters

What are humans most memorable moments? We’ve heard about “surprise and delight” moments or the “aha moment” but moments can also center around simple actions like when a shopper interacts with a brand; or when a potential consumer receives a newsletter.

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The Art of the Elevator Pitch: Your Marketing Strategy in 30 Seconds

We all talk about it in marketing and advertising – the elevator pitch. How to sound efficient to brilliant in less than a minute. Think about yours. Can you coherently explain your product/service, skill set, ideal job/client, and how those things fit together in the time it takes to tie your shoes or floss your teeth without getting confused or out of breath? Or worse, without sounding as if you’re reciting from cue cards?

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Get Better Ideas at Your Next Brainstorm

Here we take our brainstorming seriously! But we also know that a good idea can come from anyone, anywhere and at any time of the day. So, when you are planning your next brainstorm, idea hurricane, brain dump, content create-a-thon — it never hurts to have a few tricks and tips up your sleeve. (Hint: Don’t take them too seriously!)

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Retail Pivot: Frictionless Commerce in the Haze of the Amazon Effect

You can’t talk about retail without tripping over (or getting hit in the face with) news about Amazon and Jeff Bezos. The New York Times recently covered his pursuit of the $3 trillion retail universe by going back to the very fundamentals of retail. Brick and mortar physical locations. But this is Bezos, so you know there is a twist. Or in this case, a robot.

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Always Adapting: Repositioning and Rebranding an Agency

Change is inevitable. It happens everywhere and to everyone. We’re predisposed to resist it, but everything’s survival has been dependent on the ability to respond…

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How to Sound Super-Duper Smart About Influencer Marketing Strategy

There’s a pretty strong chance you’ve been hearing, reading, seeing and thinking a lot about Influencer Marketing lately.  After all,…

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