Egg farmers of Canada

cracking on content

For five years, we’ve been filling the content pipeline for the Egg Farmers of Canada. Robust awareness, engagement, and media campaigns showcase the benefits of eggs through online content across social media, EggcentricTV (the app), the online hubs of eggs.ca, and their Get Cracking YouTube brand channel. We ideate, manage, and produce high-volume microcontent shoots, enlist ghost creators, activate influencers, and even visit farms for rich storytelling. Motion’s ability to capture and reuse a varied menu of content across multiple campaigns and platforms ensures a consistent drip of smart, delicious, and entertaining egg content 24/7.