Presence Health / Case Study


The Ask

Created from the merger of two health systems, Presence Health was one of the largest Catholic health systems in Illinois, with more than 150 locations and 22,000 employees. To launch the brand, Motion developed a unique positioning strategy focused on inspiring people toward better health every day.

The Solution

To express the organization’s brand position focused on everyday health, Motion developed the tagline, “Today counts.” For the new brand identity, Motion devised a solution that was at once contemporary and referential to the organization’s faith-based legacy.

Presence Health logo story interior
Presence Health logo circle
Presence Health logo reversed
Presence Health Logo Architecture
Presence Health Business Card
Presence Health Guidelines
Presence Health Fleetbus

For staff, ‘Today counts’ was an inspiring reminder that every interaction with a patient mattered. To keep this top of mind with the system’s more than 25,000 employees, we developed an internal launch program. Tactics included large-scale graphic installations and a dedicated website.

Presence Health Launch Kit Box
Presence Health Launch Kit Detail
Presence Health Teaser Wall Assembly
Presence Health logo analysis
Presence Health Logo Reveal Party

To introduce new Presence Health and its spirited declaration: Today counts, Motion developed an integrated campaign. Messaging featured positive, practical approaches to managing health. Bright color, bold type, and a conversational voice quickly proved recognizable to audiences across the state.

Presence Health Outdoor Board
Presence Health Bus King
Presence Health Tabloid Ads
Presence Health Rail Card, a Motion Agency case study
Presence Health Mobile Tips - The Motion Agency case study
Presence Health Homepage - The Motion Agency case study
Presence Health Interior Page - The Motion Agency case study
Presence Health Brand Smart - The Motion Agency case study

Just six months after the brand launch, Presence Health experienced increased growth in aided awareness and website traffic, patient calls and physician appointments.