marketing that moves you
Motion is an independently-owned, results-driven brand agency proudly pushing our clients further than they could ever go alone — building multi-channel brand ecosystems that are distinctive, inspiring, and connected at every touchpoint.
full service, fully integrated
Moving your brand forward requires more energy and initiative than ever. It also requires a more robust set of marketing services, thoughtfully integrated and expertly managed by a motivated team of client service experts.
Services
brand strategy
Brand experiences that intrigue, inspire, and influence don’t happen by accident. They’re carefully constructed bundles of potential energy, ready to ignite at just the right moment.
Consumer research and segmentation
Affinity audiences, in-market segments and, ethnographies – they sound like buzzwords, but knowing your consumer, their triggers, challenges, influencers, and needs are paramount.
- Consumer Surveys and Focus Groups
- Database Analysis
- Experience Mapping
- Persona Development
Market analysis
Most categories are awash with “me too” product offerings, tone deaf messages and solutions that really do not deliver on consumer’s needs. Let’s understand the opportunities and challenges within your industry that reveal our true advantage.
- SWOT Analysis
- Competitive Analysis
- Market Segmentation
- Product Gap Analysis
Consumer research and segmentation
Affinity audiences, in-market segments and, ethnographies – they sound like buzzwords, but knowing your consumer, their triggers, challenges, influencers, and needs are paramount.
- Consumer Surveys and Focus Groups
- Database Analysis
- Experience Mapping
- Persona Development
creative
More than art, so much of what we do is rooted in science. Creative decisions are informed by data. Born of research. Shaped by strategy. And validated by the everyday actions of the people whose lives we touch.
Consumer research and segmentation
Great design inspires action, it brings life to strategy, and can be the simplest way to communicate an idea. But getting there isn’t always simple. We believe design is a process of discovery, ideation and solid teamwork. We evaluate concepts and bring the best of everything together to develop a visual solution that’s in harmony with your positioning, strategy and plan.
- Packaging
- Logo/Identity Systems
- Websites
- Environmental Graphics
- Point of Sale
- Store Experience
- Collateral
Campaign development
A great idea or story needs to have legs – it requires creative thinking to reach a specific target and smart execution to make it extendable across multiple mediums and tactics. And it must drive action, get noticed and deliver measurable results. Our integrated approach to creative keeps all of this in mind while bringing your brand to life.
- Campaign Concepting
- Advertising
- Mircrosites
- Social and Digital Ads
- Out of home
- Print & Radio
Production
Production expertise is a fundamental part of every idea. Every concept and design has a master technician making sure the end result is beautiful and accurate. We have deep experience managing large and small scale programs, from packaging and merchandising to color management and comprehensive brand guidelines. Whether it’s print, digital video, photography or retouching, we have talented, in-house experts to bring your ideas to life.
- Photography
- Photo Retouching
- Video Editing
- Multi-SKU Packaging
- 3D Rendering
digital
It’s not just about social networks. It’s about reaching through the screen to touch the human side of our technological world.
Web strategy
Understanding how your customers search for your product or service, the questions they ask and how to provide them value is critical in a winning website. We leverage key strategic insights to help build best in class websites that drive action and long-term value. Key services include website development, UX, and SEO.
- Search Engine Optimization
- Cost per Acquisition
- Lookalike Audiences
- A/B Split Testing
- Cost Per Impression (CPI)
- Buyer Persona Development
Content and lead generation
As the modern customer changes, providing your customers with content that resonates and drives them to convert is key. At Motion, we build robust content marketing programs that leverage marketing automation to drive leads and close sales. Key services include content marketing, marketing automation and lead generation.
- Lead Magnet
- Lead Generation
- Lead Nurturing
- List Segmentation
Social media
Your clients and customers use social media every day – and so should your brand. From event marketing strategies to full community creation and management, at Motion we develop the programs to keep your brand top of mind through engaging content and exclusive experiences that will amplify your marketing. Key services include paid social amplification, community management, social content development, audience development.
- Community Management
- Amplification
- Social Content Development
- Audience Development
Media Strategy
Leveraging data to efficiently and effectively deliver brand messaging to prospects can exponentially amplify the success of your marketing program. At Motion we tap into the tools and technologies that let us target your customers wherever they are to deliver the right message at the right time. Key services include paid social, programmatic advertising, paid search.
- Programmatic Advertising
- Paid Search Advertising
- Paid Social
- Pay per Click Advertising (PPC)
- Remarketing
Analytics and measurement
Looking at data without understanding its context can lead to misinformed discussions that can adversely impact your campaign. At Motion we take a full-funnel approach, understanding how everything from offline to online tactics impact a program and build models that allow for actionable insights to be leveraged for future success. Key services include attribution modeling, conversion rate optimization report development.
- Attribution Modeling
- Interactions per Visit
- Cost per Conversion
- Value per Visitor
- Email Opt-Ins
- Open Rate
- Click Through Rate
PR
The essence of our expertise is the ability to turn relevant stories into repeated moments across media, tirelessly uncovering the connections that reinforce the credibility of our brand partners.
Media relations
We have a long history of turning media contacts into collaborators — and collaborators into trusted, long-time advocates of our clients. We’ve spent years building media relationships across TV, radio, print media, and online platforms, and we have the results to prove it. Whether it’s pitching a national business angle, sharing a B2B idea with trade media or telling a story though a consumer media lens, we know how to pique media interest.
- Press Material Development
- Customized Pitch Plans
- Newswire Distribution
- Editorial Roundtables
- Earned Media
Event marketing
No event is too large or too small. We’ve done it all. From small-scale sampling initiatives, to large-scale guerilla marketing events, we’ll help you define goals and create meaningful moments. Motion can handle everything from planning and logistics, to permitting and security, whether it’s at a trade show booth or in Times Square, we have you covered. Our extensive media relationships combined with our social media know-how will ensure news of your event reaches as many potential customers as possible.
- Webinar
- Live Streaming Events
- Trade Shows
- Conferences
- Satellite & Radio Media Tours
- Event Planning & Logistics
- On-Site Media Moments
Thought leadership
We’re well-versed in securing speaking and content opportunities, both paid and earned, as a means for our clients to be positioned as credible industry experts, i.e. those who cut through the “noise” and offer a POV worth listening to. Touting our clients leadership and adding their voice to relevant industry conversations is a critical aspect of reputation management and helps to ensure the brand stays top of mind among peers and customers.
- Bylined Articles
- Case Study Development
- Speaking Opportunities
- Panel Participation
- Media Interviews
- Content Creation
industries of expertise
Motion builds brands and accelerates growth for B2B and B2C clients across industries, but we’re especially well-equipped to service clients in health care, consumer packaging, durable goods, and wellness.
