The Ask
Created from the merger of two health systems, Presence Health was one of the largest Catholic health systems in Illinois, with more than 150 locations and 22,000 employees. To launch the brand, Motion developed a unique positioning strategy focused on inspiring people toward better health every day.
The Solution
To express the organization’s brand position focused on everyday health, Motion developed the tagline, “Today counts.” For the new brand identity, Motion devised a solution that was at once contemporary and referential to the organization’s faith-based legacy.
For staff, ‘Today counts’ was an inspiring reminder that every interaction with a patient mattered. To keep this top of mind with the system’s more than 25,000 employees, we developed an internal launch program. Tactics included large-scale graphic installations and a dedicated website.
To introduce new Presence Health and its spirited declaration: Today counts, Motion developed an integrated campaign. Messaging featured positive, practical approaches to managing health. Bright color, bold type, and a conversational voice quickly proved recognizable to audiences across the state.
Just six months after the brand launch, Presence Health experienced increased growth in aided awareness and website traffic, patient calls and physician appointments.
