The Motion Agency

Our Blog

always learning

Cultivate your curiosity


Tag: audience

Create Big Buzz Around a Launch with Earned Media

When launching a new product or service, leveraging media relations can be a powerful tool to create awareness and build credibility. But, telling the media about a product’s benefits and features is where many companies start to hit barriers.

Read Article


It’s The Audience, Stupid.

When Bill Clinton ran for the presidency against George W. Bush in 1992, the economy had turned soft: a recession. Clinton’s campaign adopted a rallying cry that they kept on their walls to stay on message — “It’s the economy, stupid.” As we know, Clinton won.

Read Article