July, 2020 Ten Tips for Successful Media Pitching in Q3 2020 The media landscape isn’t going to magically revert to the world we knew pre-COVID-19. Outlets will be moving forward with… Read Article Published by: Amy Fisher May, 2020 Amid ‘Reopening’ Challenges, Communications-Savvy A&E Brands Have Chance to Emerge Stronger Than Ever As states across the country discuss when and how to safely lift COVID-19 restrictions, arts and entertainment brands are facing… Read Article Published by: Bonni Pear May, 2020 Highly Relevant, Low Production: The Right Way to Leverage UGC During the Pandemic Are you noticing a considerable shift in the marketing content that you’ve seen lately? As many of us have had… Read Article Published by: Allisan Ellwood May, 2020 The COVID-19 Impact on Retail There’s no doubt that the COVID-19 pandemic is immensely impacting the retail climate. The implications are far reaching – disrupting… Read Article Published by: Julie Kudlacz April, 2020 COVID-19 Social Media Best Practices: How To Approach Organic and Paid Social Content Strategy Brands, marketers and agency partners have all reset expectations on what success looks like during a pandemic. Every week, we… Read Article Published by: Jack Meehan April, 2020 The Importance of An Agency: A New Perspective Companies need an agency-partner now, more than ever. Typically, even industry powerhouses have small internal marketing departments, some with people… Read Article Published by: Wheatley Marshall April, 2020 Crisis Communications: Keeping it REAL in the COVID-19 Landscape “Unprecedented.” We’ve probably all seen that word more in the past three weeks than we have in the past three… Read Article Published by: Bonni Pear March, 2020 Healthcare professionals and staff: The new armed forces Doctors and nurses chose a profession to care for patients, treat and prevent illness. Most never imagined that they would… Read Article Published by: Carol McCarthy