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Tag: marketing strategy

Urgent: Stop Using Creative Briefs

Agencies everywhere spend hours, days, weeks developing Creative Briefs that have real insights about the target audience, a real appreciation…

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The Art of the Elevator Pitch: Your Marketing Strategy in 30 Seconds

We all talk about it in marketing and advertising – the elevator pitch. How to sound efficient to brilliant in less than a minute. Think about yours. Can you coherently explain your product/service, skill set, ideal job/client, and how those things fit together in the time it takes to tie your shoes or floss your teeth without getting confused or out of breath? Or worse, without sounding as if you’re reciting from cue cards?

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Always Adapting: Repositioning and Rebranding an Agency

Change is inevitable. It happens everywhere and to everyone. We’re predisposed to resist it, but everything’s survival has been dependent on the ability to respond…

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