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Tag: marketing

It’s The Audience, Stupid.

When Bill Clinton ran for the presidency against George W. Bush in 1992, the economy had turned soft: a recession. Clinton’s campaign adopted a rallying cry that they kept on their walls to stay on message — “It’s the economy, stupid.” As we know, Clinton won.

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The Impact of Color: Is Your Brand 50 Shades of Awesome?

Did you know that people make up their mind about a product within the first 90 seconds of interaction? A huge part of that impact is solely based on color. By participating as a member of organizations like the Color Marketing Group, agencies like Motion are more equipped to develop brand strategies with relevant color opportunities across industries.

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When a Moment Matters

What are humans most memorable moments? We’ve heard about “surprise and delight” moments or the “aha moment” but moments can also center around simple actions like when a shopper interacts with a brand; or when a potential consumer receives a newsletter.

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Retail Pivot: Frictionless Commerce in the Haze of the Amazon Effect

You can’t talk about retail without tripping over (or getting hit in the face with) news about Amazon and Jeff Bezos. The New York Times recently covered his pursuit of the $3 trillion retail universe by going back to the very fundamentals of retail. Brick and mortar physical locations. But this is Bezos, so you know there is a twist. Or in this case, a robot.

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