The Ask
The Home Depot, a long-standing client, reached out to Motion for solutions to refresh their holiday gift card campaign with the hope of driving greater engagement with their cards.
The Solution
Motion developed a social promotion focused on shareable and inspired how-to content. The goal was to drive sales by helping customers present the cards in new and inventive ways.
A Holiday Gift Card Giving campaign was developed for Pinterest. Using products sold at The Home Depot, a range of craft ideas were developed and brought to life. Beautiful photography captured step-by-step direction.
60-second how-to videos were developed to extend the Pinterest campaign to Facebook and Instagram.
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