Verit Advisors, a financial advisory firm specializing in ownership transition, engaged Motion to build a new website. The project was the perfect opportunity to reposition the firm to better highlight their range of services, knowledge and expertise.
Motion crafted the positioning statement, "More Thoughtful. More Skilled.", which spoke to the high level of service and specialized experience you can expect from Verit Advisors. Their unique approach and company values were artfully articulated in a streamlined, elegant new website.
Hand-drawn elements and a soft color palette evoked a sense of fine art, an unexpected look for a financial site, but one indicative of the customized, skilled approach they provide their clients.
Ownership transition and succession planning is one of the most stressful events for a business owner. Verit’s desire to be a partner who helps customers feel more at peace with their decisions, comes to life in the soothing look and tone.
The hand-drawn technique throughout the website extended to the images of their team, capturing their unique personalities while connecting the individuals back to the firm’s unified approach and values.