marketing that moves you

Motion is an independently-owned, results-driven brand agency proudly pushing our clients further than they could ever go alone — building multi-channel brand ecosystems that are distinctive, inspiring, and connected at every touchpoint.

full service, fully integrated

Moving your brand forward requires more energy and initiative than ever. It also requires a more robust set of marketing services, thoughtfully integrated and expertly managed by a motivated team of client service experts.

Services

brand strategy

Brand experiences that intrigue, inspire, and influence don’t happen by accident. They’re carefully constructed bundles of potential energy, ready to ignite at just the right moment.

Consumer research and segmentation

Affinity audiences, in-market segments and, ethnographies – they sound like buzzwords, but knowing your consumer, their triggers, challenges, influencers, and needs are paramount.

Consumer Surveys and Focus Groups
Database Analysis
Experience Mapping
Persona Development

Market analysis

Most categories are awash with “me too” product offerings, tone deaf messages and solutions that really do not deliver on consumer’s needs. Let’s understand the opportunities and challenges within your industry that reveal our true advantage.

SWOT Analysis
Competitive Analysis
Market Segmentation
Product Gap Analysis

creative

More than art, so much of what we do is rooted in science. Creative decisions are informed by data. Born of research. Shaped by strategy. And validated by the everyday actions of the people whose lives we touch.

Consumer research and segmentation

Great design inspires action, it brings life to strategy, and can be the simplest way to communicate an idea. But getting there isn’t always simple. We believe design is a process of discovery, ideation and solid teamwork. We evaluate concepts and bring the best of everything together to develop a visual solution that’s in harmony with your positioning, strategy and plan.

Packaging
Logo/Identity Systems
Websites
Environmental Graphics
Point of Sale
Store Experience
Collateral

Campaign development

A great idea or story needs to have legs – it requires creative thinking to reach a specific target and smart execution to make it extendable across multiple mediums and tactics. And it must drive action, get noticed and deliver measurable results. Our integrated approach to creative keeps all of this in mind while bringing your brand to life.

Campaign Concepting
Advertising
Mircrosites
Social and Digital Ads
Out of home
Print & Radio

Production

Production expertise is a fundamental part of every idea. Every concept and design has a master technician making sure the end result is beautiful and accurate. We have deep experience managing large and small scale programs, from packaging and merchandising to color management and comprehensive brand guidelines. Whether it’s print, digital video, photography or retouching, we have talented, in-house experts to bring your ideas to life.

Photography
Photo Retouching
Video Editing
Multi-SKU Packaging
3D Rendering

digital

It’s not just about social networks. It’s about reaching through the screen to touch the human side of our technological world.

Web strategy

Understanding how your customers search for your product or service, the questions they ask and how to provide them value is critical in a winning website. We leverage key strategic insights to help build best in class websites that drive action and long-term value. Key services include website development, UX, and SEO.

Search Engine Optimization
Cost per Acquisition
Lookalike Audiences
A/B Split Testing
Cost Per Impression (CPI)
Buyer Persona Development

Content and lead generation

As the modern customer changes, providing your customers with content that resonates and drives them to convert is key. At Motion, we build robust content marketing programs that leverage marketing automation to drive leads and close sales. Key services include content marketing, marketing automation and lead generation.

Lead Magnet
Lead Generation
Lead Nurturing
List Segmentation

Social media

Your clients and customers use social media every day – and so should your brand. From event marketing strategies to full community creation and management, at Motion we develop the programs to keep your brand top of mind through engaging content and exclusive experiences that will amplify your marketing. Key services include paid social amplification, community management, social content development, audience development.

Community Management
Amplification
Social Content Development
Audience Development

Media Strategy

Leveraging data to efficiently and effectively deliver brand messaging to prospects can exponentially amplify the success of your marketing program. At Motion we tap into the tools and technologies that let us target your customers wherever they are to deliver the right message at the right time. Key services include paid social, programmatic advertising, paid search.

Programmatic Advertising
Paid Search Advertising
Paid Social
Pay per Click Advertising (PPC)
Remarketing

Analytics and measurement

Looking at data without understanding its context can lead to misinformed discussions that can adversely impact your campaign. At Motion we take a full-funnel approach, understanding how everything from offline to online tactics impact a program and build models that allow for actionable insights to be leveraged for future success. Key services include attribution modeling, conversion rate optimization report development.

Attribution Modeling
Interactions per Visit
Cost per Conversion
Value per Visitor
Email Opt-Ins
Open Rate
Click Through Rate

PR

The essence of our expertise is the ability to turn relevant stories into repeated moments across media, tirelessly uncovering the connections that reinforce the credibility of our brand partners.

Media relations

We have a long history of turning media contacts into collaborators — and collaborators into trusted, long-time advocates of our clients. We’ve spent years building media relationships across TV, radio, print media, and online platforms, and we have the results to prove it. Whether it’s pitching a national business angle, sharing a B2B idea with trade media or telling a story though a consumer media lens, we know how to pique media interest.

Press Material Development
Customized Pitch Plans
Newswire Distribution
Editorial Roundtables
Earned Media

Event marketing

No event is too large or too small. We’ve done it all. From small-scale sampling initiatives, to large-scale guerilla marketing events, we’ll help you define goals and create meaningful moments. Motion can handle everything from planning and logistics, to permitting and security, whether it’s at a trade show booth or in Times Square, we have you covered. Our extensive media relationships combined with our social media know-how will ensure news of your event reaches as many potential customers as possible

Webinar
Live Streaming Events
Trade Shows
Conferences
Satellite & Radio Media Tours
Event Planning & Logistics
On-Site Media Moments

Thought leadership

We’re well-versed in securing speaking and content opportunities, both paid and earned, as a means for our clients to be positioned as credible industry experts, i.e. those who cut through the “noise” and offer a POV worth listening to. Touting our clients leadership and adding their voice to relevant industry conversations is a critical aspect of reputation management and helps to ensure the brand stays top of mind among peers and customers.

Bylined Articles
Case Study Development
Speaking Opportunities
Panel Participation
Media Interviews
Content Creation

industries of expertise

Motion builds brands and accelerates growth for B2B and B2C clients across industries, but we’re especially well-equipped to service clients in health care, consumer packaging, durable goods, and wellness.

our people make us go

The Motion Agency a team photo from the bleachers at a Cubs baseball game

Get to know the team behind the movement.

Meet the team

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