Landing page with educational content, custom photography and “Farmer Stories” interviews
Results
176 “Loyal to the Soil” mailers received by Illinois legislators throughout the state
555 clicks to LoyaltotheSoil.com landing page
200+ visits to “Farmer Stories” interview page
40+ specifically targeted legislators attended our event in Springfield
Increased awareness of Illinois farmers’ voluntary conservation efforts
Strengthened farmer-legislator relations through education and events
No new regulation enacted by Illinois legislators in 2024