IBM Watson Health

From complex to clear

Brand Strategy & Development
, Digital / Web

Healthcare

the situation

Motion has helped IBM Watson Health shape and refine its positioning and narratives for key healthcare audiences since 2015.

the acceleration

Initial work focused on written and visual storytelling to explain the impact of Watson’s cognitive capabilities on population health and care delivery. More recently, our focus has expanded to Watson’s value-based care story for providers, employers, and payers. Threading it together is rigor around clarity, brevity, and the use of case examples to demonstrate tangible ROI.

Developed for the Watson Health sales force and customers alike, a robust interactive PDF is equal parts sales collateral and mini website. Top-right navigation allows users to access desired content in whatever progression they choose.

Motion developed a system of infographics to simplify and elevate the presentation of Watson Health services and differentiators.