Klein Tools
Can other tools say that?
the situation
Klein wanted to grow brand awareness among younger electrical contractors being heavily-marketed to by newer entrants into the electrical hand-tool market.
the acceleration
Motion developed positioning leveraging the quality and heritage of Klein Tools and built an integrated digital campaign to reach potential new users, driving them to a landing page to learn more about Klein.
As the leading hand-tool manufacturer our campaign focused on the unique properties of Klein that the competition can’t claim. “No other hand tool company can make claims about their heritage, craftsmanship, or lifelong American roots quite like Klein can.”
Our video campaign through YouTube and Paid Social resulted in over 2 million impressions for Klein.
Motion developed a landing page to tell a deeper story around the brand’s quality and heritage, showcase campaign videos and serve as a tie-in for social user campaigns and giveaways.
Programmatic digital, audio and paid search, paid social and reddit were additional channels used to raise awareness with potential new users.
Retail extension
Motion developed concepts demonstrating how the campaign could extend to the retail environment, at the product level, within the existing set and promotional opportunities.
