Rabobank
Thousands of media hits. Millions of influential readers.
the situation
Rabobank is a global financial leader for the food and agriculture (F&A) industries. Their analyst, advisory, and M&A teams in North America author a steady stream of reports with unmatched industry insights. Without a master plan for high-level media outreach, however, their media placements were often random, if they happened at all. That’s where Motion came in.
the acceleration
The Motion team engineered and executed an aggressive media outreach strategy, placing Rabobank’s experts (and their unequaled expertise) in the publications where they would have the greatest impact.
For social media, an amped-up social channel strategy grew both follower numbers and engagement among clients, prospects, and key influencers.
Our integrated media relations strategy helped Rabobank:
Build long-term relationships with key food and ag trade pubs
“Newsjack” current events by staying atop industry trends and offering commentary from bank experts
the results
Over the first two and a half years working with Motion, Rabobank’s media presence exploded. Between direct placements and organic earned growth, they received 15K+ media hits, including 7K+ hits identifying a Rabobank expert by name.
In just six months, Rabobank saw over 200 million impressions from their target C-suite audience.
Strategic media exposure made Rabobank the go-to experts for food and agribusiness insights, with calls coming from Bloomberg Business, the Wall Street Journal, the Financial Times, and many more. In the last full year, the Rabobank name reached a global F&A sector audience that included thousands of the most influential experts in the industry.
15K+ media hits
7K+ expert quotes
200MM impressions
(in just six months)