Swedish Covenant Health

Ahead of the curve

the situation

Swedish turned to Motion for a comprehensive rebranding that would align external image and internal ingenuity. The new brand strategy positioned Swedish as a modern leader, bringing to market breakthroughs in technology and treatment sooner and more nimbly than larger competitors

the acceleration

Delivered through a fresh voice, a bevy of non-traditional media, and generous use of yellow and blue, the rebranding put Swedish back into the local conversation—and brought in a groundswell of new patients.

Swedish Covenant Health
Swedish Covenant Health
Swedish Covenant Health paper lemons with strings through them.
Swedish Covenant Health is healing
Is healing branding on bus shelter
Is Healing Branding on steps leading up to the L