Swedish Covenant Health
Ahead of the curve
Swedish turned to Motion for a comprehensive rebranding that would align external image and internal ingenuity. The new brand strategy positioned Swedish as a modern leader, bringing to market breakthroughs in technology and treatment sooner and more nimbly than larger competitors
Delivered through a fresh voice, a bevy of non-traditional media, and generous use of yellow and blue, the rebranding put Swedish back into the local conversation—and brought in a groundswell of new patients.