Vein Clinics of America

Reframing vein health

the situation

Vein Clinics of America is the nation’s first and largest network of vein disease treatment centers. Faced with continually increasing competition, VCA came to Remedy for help recasting its brand and point of difference.

the acceleration

Taking a cue from their holistic approach to vein health, Remedy developed a health-focused positioning strategy and fresh tagline, “Healthy looks good.” Visually, we created a sophisticated look befitting a category leader. Color and imagery appeals to men and women, depicting healthy people enjoying everyday life.