The Ask
National Research Corporation has been a trusted research partner to thousands of hospitals for nearly 40 years. With a bold vision for the company’s next chapter and ambitious plans for growth, NRC turned to Motion to help reposition its brand in accordance with a new tech-driven product portfolio.
The Solution
Together, we developed a new positioning strategy and completely reimagined NRC Health brand anchored around the company’s unique ability to deliver something highly sought among healthcare providers today: human understanding.
![NRC Health](https://agencyinmotion.com/wp-content/uploads/2020/02/nrc_8.jpg)
![NRC Health Human Understanding](https://agencyinmotion.com/wp-content/uploads/2020/02/nrc_12.jpg)
The new NRC Health corporate identity pays homage to its legacy of providing consumer insight at the individual level through a subtle ‘1’ embedded in the ‘n.’
![NRC Health](https://agencyinmotion.com/wp-content/uploads/2020/02/nrc_5.jpg)
![NRC Health](https://agencyinmotion.com/wp-content/uploads/2020/02/nrc_6.jpg)
![NRC Health - Human Understanding](https://agencyinmotion.com/wp-content/uploads/2020/02/nrc_11.jpg)
![NRC Health - we bring clarity.](https://agencyinmotion.com/wp-content/uploads/2020/02/nrc_3.jpg)
![NRC Health - Living our brand](https://agencyinmotion.com/wp-content/uploads/2020/02/nrc_4.jpg)
![NRC Health](https://agencyinmotion.com/wp-content/uploads/2020/02/nrc_9.jpg)
![NRC Health](https://agencyinmotion.com/wp-content/uploads/2020/02/nrc_10.jpg)