The Ask
National Research Corporation has been a trusted research partner to thousands of hospitals for nearly 40 years. With a bold vision for the company’s next chapter and ambitious plans for growth, NRC turned to Motion to help reposition its brand in accordance with a new tech-driven product portfolio.
The Solution
Together, we developed a new positioning strategy and completely reimagined NRC Health brand anchored around the company’s unique ability to deliver something highly sought among healthcare providers today: human understanding.
The new NRC Health corporate identity pays homage to its legacy of providing consumer insight at the individual level through a subtle ‘1’ embedded in the ‘n.’
