The Ask
Swedish turned to Motion for a comprehensive rebranding that would align external image and internal ingenuity. The new brand strategy positioned Swedish as a modern leader, bringing to market breakthroughs in technology and treatment sooner and more nimbly than larger competitors
The Solution
Delivered through a fresh voice, a bevy of non-traditional media, and generous use of yellow and blue, the rebranding put Swedish back into the local conversation—and brought in a groundswell of new patients.
![](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_2.jpg)
![Swedish Covenant Health](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_7.jpg)
![Swedish Covenant Health](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_8.jpg)
![](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_6.jpg)
![Swedish Covenant Health paper lemons with strings through them.](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_4.jpg)
![Swedish Covenant Health is healing](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_5.jpg)
![Is healing branding on Chicago L](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_13.jpg)
![Is healing branding on bus shelter](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_10.jpg)
![Is Healing Branding on steps leading up to the L](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_16.jpg)
![Is healing branding which allows you to plugin in your headphones](https://agencyinmotion.com/wp-content/uploads/2020/01/swedish_14.jpg)