City of Chicago / Case Study

EMPOWERING PRENATAL HEALTH


The Ask

Humbled to learn key Chicago communities ranked among the world’s highest for infant mortality rates, Motion approached City of Chicago leaders about creating a campaign around the importance of prenatal care.

The Solution

Guided by collaboration with women in west-side communities throughout campaign development, “Know & Go” made it easy to learn about and locate prenatal care, and became one of Chicago’s most accessed public health campaigns in years.