The Motion Agency

marketing services

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Motion Digital

our approach

Create, learn and repeat.

We believe in the resonating influence of every single interaction between a customer and brand. Whether you’re looking for an entire website redesign, social first content experience, or digital media push, we take an in-depth approach to understanding your audience and how best to connect with them. For this reason, we pride ourselves in developing powerful, audience centric, integrated digital strategies that deliver bottom line results while driving authentic audience engagement.

Prototype

Develop rich customer journeys and detailed buyer personas which allows us to intimately understand and map how your target interacts with your brand - it’s these insights that drive our channel strategy.

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Test

Whether we’re designing a custom landing page for a product launch, a social campaign for an event or an end-to-end direct response media program designed to drive leads, we’re building program moments, testing and then retesting in order to find the perfect content that resonates with your target and drive engagements.

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Optimize

Once a program has been deployed, we’re making sure that each touchpoint is optimized for its greatest effect, leveraging analytics tools and best practices to optimize conversion and engagement performance across platforms.

areas of focus

Cohesive marketing services for a seamless brand experience.

Web Strategy

Understanding how your customers search for your product or service, the questions they ask and how to provide them value is critical in a winning website. We leverage key strategic insights to help build best in class websites that drive action and long-term value. Key services include website development, UX, and SEO.

  • Search Engine Optimization
  • Cost per Acquisition
  • Lookalike Audiences
  • A/B Split Testing
  • Cost Per Impression (CPI)
  • Buyer Persona Development

Content and
Lead Generation

As the modern customer changes, providing your customers with content that resonates and drives them to convert is key. At Motion, we build robust content marketing programs that leverage marketing automation to drive leads and close sales. Key services include content marketing, marketing automation and lead generation.

  • Lead Magnet
  • Lead Generation
  • Lead Nurturing
  • List Segmentation

Social Media

Your clients and customers use social media every day – and so should your brand. From event marketing strategies to full community creation and management, at Motion we develop the programs to keep your brand top of mind through engaging content and exclusive experiences that will amplify your marketing. Key services include paid social amplification, community management, social content development, audience development.

  • Community Management
  • Amplification
  • Social Content Development
  • Audience Development

Digital Paid Media

Leveraging data to efficiently and effectively deliver brand messaging to prospects can exponentially amplify the success of your marketing program. At Motion we tap into the tools and technologies that let us target your customers wherever they are to deliver the right message at the right time. Key services include paid social, programmatic advertising, paid search.

  • Programmatic Advertising
  • Paid Search Advertising
  • Paid Social
  • Pay per Click Advertising (PPC)
  • Remarketing

Analytics and
Measurement

Looking at data without understanding its context can lead to misinformed discussions that can adversely impact your campaign. At Motion we take a full-funnel approach, understanding how everything from offline to online tactics impact a program and build models that allow for actionable insights to be leveraged for future success. Key services include attribution modeling, conversion rate optimization report development

  • Attribution Modeling
  • Interactions per Visit
  • Cost per Conversion
  • Value per Visitor
  • Email Opt-Ins
  • Open Rate
  • Click Through Rate

other services