The Motion Agency

marketing services

Motion Mapping

Motion Mapping

our approach

Insight equals opportunity.

We unlock the power of your brand by mapping its potential. And that begins by “digging in” to learn more about your target, competition and offering to understand what will drive success for your business. And then we provide the direction to get there – we audit you, your customers, and the marketplace looking for opportunity. That opportunity evolves into a strategy and ultimately an actionable plan.

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Discover

Understand your needs and goals by “digging in” to learn more about your business, products, audiences and competition. Developing a deep knowledge of your target and market, interviewing stakeholders and a thorough audit of your materials sets the groundwork for success.

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Analyze

Review learnings to align on what’s working, what isn’t, and establish goals that will drive an approach to strategy and planning. Mapping strengths and weaknesses will uncover opportunities for improvement and key performance areas to build on.

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Plan

Develop a strategy that provides the framework for meeting established goals. Outlining the process, timeline, tools and resources needed, and determining specific measurable-markers for success provides a roadmap for all future marketing efforts.

areas of focus

Cohesive marketing services for a seamless brand experience.

Research

Fine tune messaging, confirm creative direction, identify opportunities and gather strategic insights about your customer’s needs and wants, these are just a few reasons to consider research. Research eliminates the guesswork to lower risk and provides the data to design a more effective marketing plan. We design and facilitate qualitative or quantitative research around your specific needs

  • Brand Positioning Research
  • Market Segmentation Research
  • Competitive Analysis
  • Qualitative Research
  • Quantitative Research
  • Data Analysis

Strategy

Strategy is the cornerstone of business. It’s critical to employ messaging and visuals that address the needs and wants of your targets. We’ll work with you to map your strengths and develop a strategy that aligns your offering to your current and potential customers and we’ll guide how to manage that consistently across all touchpoints with your brand.

  • Outbound Marketing
  • Inbound Marketing
  • Content Marketing
  • Direct Marketing
  • Social Media Marketing

Planning

A great strategy requires a plan to execute and evaluate. We’ll work with you to develop a plan that puts your strategy into action, considering the right tactics for your situation and budget. And we’ll work with you to continually monitor, review and adjust for success.

  • SWOT Analysis
  • Brand Positioning
  • Marketing Mix
  • Key Performance Indicators (KPI)
  • Market Segmentation

Media Buying

Digital, traditional, transit, outdoor – we do it all. We have relationships and experience to help you negotiate the best mix of paid media platforms to reach your goals. We’ll dig into the specifics of your audience including location, demographics and recommend the most effective mediums for your campaign and how to best allocate dollars.

  • Magazine Media Buying
  • Billboard Media Buying
  • Radio Media Buying
  • Social Media Buying
  • Digital Display Media Buying
  • Television Media Buying

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