marketing services
Motion Mapping
our approach
Insight equals opportunity.
Understanding your customers’ motivations is key to unlocking the power of your brand. From emotional and psychological triggers, to their influencers and your competition, we help our clients truly uncover the “aha! moment” that drives their new big campaign success.
Research
Whether it’s running workshops, developing first party research, analyzing your entire category, or mapping the entire consumer journey, taking the time to build a wholistic view of your target’s world is critical to any marketing campaign.
Uncover
Conducting research is only the first part of the puzzle. We take the time to dissect our findings to uncover that small insight which changes the game for your brand. By mapping areas of opportunity, or the “whitespace”, we’ll develop a clear plan of action to fuel your next campaign.
Initiate
Strategy doesn’t stop at insight development – it’s with you every step of the way to make sure everything we’re placing into market reflects what you need to run a successful campaign. From working with creative to align messaging or digital to ensure a strategy that provides the framework for meeting established goals, we’ll develop a measurable and impactful program that keeps your brand and consumers front and center.
areas of focus
Cohesive marketing services for a seamless brand experience.
Consumer Research
and Segmentation
Affinity audiences, in-market segments and, ethnographies – they sound like buzzwords, but knowing your consumer, their triggers, challenges, influencers, and needs are paramount.
- Consumer Surveys and Focus Groups
- Database Analysis
- Experience Mapping
- Persona Development
Market Analysis
Most categories are awash with “me too” product offerings, tone deaf messages and solutions that really do not deliver on consumer’s needs. Let’s understand the opportunities and challenges within your industry that reveal our true advantage.
- SWOT Analysis
- Competitive Analysis
- Market Segmentation
- Product Gap Analysis
Brand Strategy
Your brand is your organization's most valuable asset, so when looking to develop or evolve your brand, understanding and capturing your point of difference is essential.
- Brand Essence Development
- Awareness and Perception Studies
- Brand Health Studies
- Go-to-market and Media Strategy Development
Measurement
We take strategy one step further by removing any guesswork as to the efficacy of your campaign. By developing a set of KPIs and supporting metrics, we map the impact of all of your programs to know what’s working and what’s not. From there we learn, test, and optimize for continued improvement.
- Social Listening
- Sentiment Analysis
- Media Monitoring
- Digital Analytics
