A GLOBAL RESTART

In 2015, Baxter split into two companies: a new enterprise focused on bioscience and its legacy medical products business. To help the legacy business revitalize its brand and narrative for clinicians, investors, and workforce, Baxter turned to Motion for a global brand refresh.

Consisting of immersive branded environments, digital displays, product animations, new collateral systems, and an emboldened messaging strategy, the brand refresh laid claim to Baxter’s fundamental role in world healthcare delivery and sparked a renewed wave of pride among the company’s 50,000 employees.