Steamist® / Case Study


The Ask

Steamist, manufacturer of Total Sense™ steam shower systems and a long-standing client, engaged Motion to refresh their brand and materials to support the launch of new products sold through upscale bath showrooms.

The Solution

Motion brought Steamist’s home spa experience to life, with experiential photography and compelling language. A new website and web app, as well as a new Catalog and Pricebook take consumers from initial engagement through system planning and final purchase with the showroom salesperson.

The new Steamist site offers streamlined navigation for consumers, salespeople and trade professionals, and is fully responsive for computers and mobile devices.

Steamist Style Guide
Steamist Web Pages

The website takes consumers through Steamist’s many steam shower options, supported by an interactive “Virtual Steam Shower” and product videos.

Steamist Iconography
Steamist Web App links to a separate “Residential Selection Guide” web app that lets consumers and salespersons build and price out a complete steam shower system.

Steamist Photography

New photography beautifully conveys the luxurious and therapeutic steam experience.

Steamist Brochure

The 40-page Steamist Product Catalog and Pricebook makes it easy for showroom salespeople to “sell steam”, and take their customers through all their steam shower options, from steam generators through Total Sense™ Spa Options, Digital Controls, Designer Finishes and Accessories.

Steamist Blog Post

From the outset, Search Engine Optimization was a priority in site development, and fresh content is added regularly to a Steamist Blog section, utilizing additional shots from the photoshoot.