7 Questions to Guide Your Brand’s Social Roadmap to Recovery
As consumers and marketers aspire for a new normal, social will undoubtedly be leveraged as some of the first testing grounds for new “re-emergence” messaging and activations. How have you plotted out your brand’s path and rewritten your social strategy? Have you checked all the right boxes?
1
Have I been listening to the needs of my audiences and have I been learning from it?
2
Am I staffed and ready to embrace proactive, daily social listening? Do I have an insight and escalation plan to help inform other teams of sentiment shifts and learnings?
3
Am I offering useful, timely information or clarity that will best support and inform my audience during this time that is not tied to my own brand’s gain/bottom line?
4
How often should my brand post content?
5
Is our brand committed to timely and personalized community management responses?
6
Am I over-evaluating language, imagery and delivery in my posts as we roll into the next phase?
7
Am I properly scoring social attribution and social success?
Download the full guide to the 7 questions and answers you need to build your roadmap to recovery across digital and social touchpoints.
