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The need for a bridge between 1:1 conversations and face-to-face interactions is in full force. The conclusion: The rise of video content dominating social platform algorithms.

As video continues to evolve and reset expectations for how we will work in the future, the Big 3 social platforms—Facebook, Snap and Instagram—have been taking copious notes to roll out updates that cater to the high demand for live streaming and video calling on-platform.

These new updates are centered on the needs and demands to better connect.

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Download Volume 1 and Volume 2: The Rise and Shining of Video and Motion’s approach to utilizing video storytelling to best connect a brand with their community.