Urgent: Stop Using Creative Briefs
Agencies everywhere spend hours, days, weeks developing Creative Briefs that have real insights about the target audience, a real appreciation…
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- Published by: Dave Hamel
What Kind of Agency Do You Want?
It would be simple if we were just an advertising agency. Or just a PR firm. Or we just did social media. Or digital advertising. Or in-store marketing. Or packaging. Or brand strategy. Or design. Or we just offered marketing services.The problem is: we do all of these, and more. And we do them well.
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- Published by: Dave Hamel
All Hail the New King: Data
A couple weeks back, Publicis Groupe, a global marketing and communications leader housing big-name agencies such as Leo Burnett and Saatchi & Saatchi, announced they had purchased Epsilon to capitalize on the firm’s expertise in collecting and managing first-party data for target-marketing consumers.
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- Published by: Dave Hamel
It’s The Audience, Stupid.
When Bill Clinton ran for the presidency against George W. Bush in 1992, the economy had turned soft: a recession. Clinton’s campaign adopted a rallying cry that they kept on their walls to stay on message — “It’s the economy, stupid.” As we know, Clinton won.
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- Published by: Dave Hamel
