June, 2019 Urgent: Stop Using Creative Briefs Agencies everywhere spend hours, days, weeks developing Creative Briefs that have real insights about the target audience, a real appreciation… Read Article Published by: Dave Hamel May, 2019 What Kind of Agency Do You Want? It would be simple if we were just an advertising agency. Or just a PR firm. Or we just did social media. Or digital advertising. Or in-store marketing. Or packaging. Or brand strategy. Or design. Or we just offered marketing services.The problem is: we do all of these, and more. And we do them well. Read Article Published by: Dave Hamel April, 2019 All Hail the New King: Data A couple weeks back, Publicis Groupe, a global marketing and communications leader housing big-name agencies such as Leo Burnett and Saatchi & Saatchi, announced they had purchased Epsilon to capitalize on the firm’s expertise in collecting and managing first-party data for target-marketing consumers. Read Article Published by: Dave Hamel April, 2019 It’s The Audience, Stupid. When Bill Clinton ran for the presidency against George W. Bush in 1992, the economy had turned soft: a recession. Clinton’s campaign adopted a rallying cry that they kept on their walls to stay on message — “It’s the economy, stupid.” As we know, Clinton won. Read Article Published by: Dave Hamel