Brand Strategy Agency
“Your brand is the single most important investment you can make in your business.”
-Steve Forbes
need results?
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a brand strategy agency with brand management expertise
A strong brand strategy is more than a blueprint; it’s the foundation for everything you want your business to achieve. It’s how you will position yourself in the market, connect with your customers, and differentiate yourself from your competition.
Whether you’re launching or activating a new brand, revitalizing an established one, or navigating a complex rebrand, the experienced brand strategy group at Motion will work with you to hammer out a strategy that’s clear, actionable, and tethered tightly to your business goals.
#1
driver of high-value targets into client CRM
Blue Diamond Almonds
28X
improvement YoY in the sales cycle (from 24 months to 26 days)
James Hardie Building Products
41%
awareness in market, 10% higher than industry benchmark
Rheem Manufacturing
brand planning for success with a brand strategy firm
Our approach always begins with the proverbial “deep dive” into your business, your customers, and competitive landscape. From there, we’ll work with you to define your brand’s purpose and values, sharpen your positioning, and articulate your brand story.
These foundational elements become the framework for everything else you create, with or without our help, ensuring that every touchpoint consistently and reliably reflects your brand’s essence for a seamless consumer experience across channels. It’s precisely the kind of brand experience to which people are emotionally drawn, and ultimately loyal.
With Motion as your brand management agency partner, you’ll have experienced support building a brand that connects, inspires, and drives meaningful engagement with key customers.
Ready to put your brand strategy into Motion?
a beautiful marketing backdrop to drive sales
70%
lift in sales
James Hardie Building Products
brand strategy services
Brand Platform Development
- Brand Purpose and Positioning
- Vision, Mission, and Values
- Core Messaging Framework
- Brand DNA and Identity
Audience Insights
- Market Research and Analysis
- Audience Segmentation and Personas
- Customer Journey Mapping
- Behavioral Insights and Trends Analysis
Competitive Analysis
- Industry Benchmarking
- Competitive Landscape Mapping
- White Space Identification
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Brand Identity Creation
- Naming and Tagline Development
- Visual Identity Design (Logo, Colors, Typography, etc.)
- Brand Voice and Tone
- Messaging Hierarchy
Brand Experience Design
- Brand Storytelling
- Customer Experience (CX) Strategy
- Content Strategy and Messaging Playbooks
- Employee Brand Engagement
Go-to-Market Strategy
- Brand Launch Planning
- Omni-Channel Strategy
- Campaign Development Framework
- Partnership and Sponsorship Alignment
Brand Measurement and Optimization
- Brand Perception Studies
- Performance Metrics and Analytics
- Feedback Loops for Continuous Improvement
- ROI Analysis for Branding Efforts
Brand Governance
- Brand Guidelines Development
- Internal Brand Training and Alignment
- Brand Health Tracking and Audits
- Rebranding and Refresh Strategy
aligning brand and purpose across markets
132%
of Primary Care Online Scheduling Goal Achieved in Year One of Campaign
SCL Health
“ ”
Within weeks of launch, our new brand messaging and elements have been widely adopted and now authentically and accurately represent the meaningful work taking place at our care sites. It had to be as realistic as possible. The result was a campaign message that went far beyond any slogan or tagline—it became a true promise to our patients and a way to concisely describe our culture.
Tim Shonsey
VP of Marketing , SCL Health (now Intermountain Health)
need results?
let's talk