Executive Creative Director
Terry Mertens
About
Long-time advertising generalist, branding specialist, marketing strategist and director-level copywriter with a mind for distilling down complex ideas for mass market consumption…and an unapologetic appreciation for both the Oxford comma and the power of a well-timed pun. Spare time is enjoyed coaching youth basketball, hiking the Grand Canyon, dominating at fantasy sports, and watching the latest season of Survivor.
Professional Background
Brand Positioning, Strategy and Development, Integrated Marketing, Advertising, Direct and Digital marketing, Group Management, Creative Storytelling and Copywriting.
Alma Mater
University of Illinois at Urbana-Champaign, B.S. & M.S
