perspectives

Author: Terry Mertens

October, 2024

meaningful marketing

Marketing What’s Meaningful: Accelerating Brand Growth By Appealing to People, Not Targets

October, 2024

value of company values how motion employees use force

The Value of Company Values: How Motion Employees Use FORCE in the Never-Ending Fight Against Mediocrity

June, 2024

Finding the Agency You Deserve

March, 2024

optimize your ad agency relationship

The Marketing Management Panic Attack: Optimize Your Ad Agency Relationship to Get Results Faster

September, 2023

Creative (Re)direction: Keeping It Real with Social-First Creative Campaign Development

February, 2023

Bloated dollar signs shown in a row

It’s All Doom & Boom: The Wisdom of Cranking Up Your Marketing in a Down Economy

January, 2023

Illustration of AI brain working with human brain

AI and Advertising: How AI Impacts Creative Development

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