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Category: Public Relations

Create Big Buzz Around a Launch with Earned Media

When launching a new product or service, leveraging media relations can be a powerful tool to create awareness and build credibility. But, telling the media about a product’s benefits and features is where many companies start to hit barriers.

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Media Relations: Tips for Tackling Thought Leadership

Elevating senior leadership’s exposure is important for any organization, but many don’t know where to start. Creating a successful thought leadership platform requires a customized approach specific to each company. The common thread is to strategically engage executives, and to lend their unique areas of expertise across multiple platforms. Here are some tips to get thought leadership efforts off the ground.

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Two Leading Agencies — Motion PR & AgencyMSI — Merge to Become Motion

Motion PR, a leading public relations and digital firm in Chicago, today announced its merger with AgencyMSI, the 57-year-old, Chicago-born integrated marketing and communications agency. Effective immediately, the two companies come together as Motion.

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Build Good Things and Do Good Work; the Award Is a Bonus

PR Daily Award: 1st Place in Event Marketing 2016 was a big year: Leonardo DiCaprio won his first Oscar and…

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10 Things Journalists / Reporters and PR Professionals Need to Know About Each Other

Media relations, from the perspective of a journalist and a PR professional, are very different. However, they can both agree…

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How to Sound Super-Duper Smart About Influencer Marketing Strategy

There’s a pretty strong chance you’ve been hearing, reading, seeing and thinking a lot about Influencer Marketing lately.  After all,…

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