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Category: Brand Strategy

Squeezing More Out of Private Label Brands

Many may wonder how a private label can survive the extremely tumultuous year we are currently experiencing. Countless retailers have…

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The COVID-19 Impact on Retail

There’s no doubt that the COVID-19 pandemic is immensely impacting the retail climate. The implications are far reaching – disrupting…

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The Importance of An Agency: A New Perspective

Companies need an agency-partner now, more than ever. Typically, even industry powerhouses have small internal marketing departments, some with people…

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Crisis Communications: Keeping it REAL in the COVID-19 Landscape

“Unprecedented.” We’ve probably all seen that word more in the past three weeks than we have in the past three…

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A Case for Creativity in a Data Addicted World

There is no crystal ball I recently found myself involved in a rather spontaneous (and surprisingly heated) discussion on a…

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Distinctive Branding/Just do it.

Most branding books, blogs and industry experts emphatically claim that “differentiation” must be the hub of all marketing strategy. But…

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The Psychology of Belonging: Why People Become Brand Fans

It is shocking that even today, too many marketers are not aware that every decision a consumer makes consists of…

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Urgent: Stop Using Creative Briefs

Agencies everywhere spend hours, days, weeks developing Creative Briefs that have real insights about the target audience, a real appreciation…

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What Kind of Agency Do You Want?

It would be simple if we were just an advertising agency. Or just a PR firm. Or we just did social media. Or digital advertising. Or in-store marketing. Or packaging. Or brand strategy. Or design. Or we just offered marketing services.The problem is: we do all of these, and more. And we do them well.

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All Hail the New King: Data

A couple weeks back, Publicis Groupe, a global marketing and communications leader housing big-name agencies such as Leo Burnett and Saatchi & Saatchi, announced they had purchased Epsilon to capitalize on the firm’s expertise in collecting and managing first-party data for target-marketing consumers.

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