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Category: Brand Strategy

The Impact of Color: Is Your Brand 50 Shades of Awesome?

Did you know that people make up their mind about a product within the first 90 seconds of interaction? A huge part of that impact is solely based on color. By participating as a member of organizations like the Color Marketing Group, agencies like Motion are more equipped to develop brand strategies with relevant color opportunities across industries. Read Article


When a Moment Matters

What are humans most memorable moments? We've heard about "surprise and delight" moments or the "aha moment" but moments can also center around simple actions like when a shopper interacts with a brand; or when a potential consumer receives a newsletter. Read Article


Get Better Ideas at Your Next Brainstorm

Here we take our brainstorming seriously! But we also know that a good idea can come from anyone, anywhere and at any time of the day. So, when you are planning your next brainstorm, idea hurricane, brain dump, content create-a-thon -- it never hurts to have a few tricks and tips up your sleeve. (Hint: Don’t take them too seriously!) Read Article


Retail Pivot: Frictionless Commerce in the Haze of the Amazon Effect

You can’t talk about retail without tripping over (or getting hit in the face with) news about Amazon and Jeff Bezos. The New York Times recently covered his pursuit of the $3 trillion retail universe by going back to the very fundamentals of retail. Brick and mortar physical locations. But this is Bezos, so you know there is a twist. Or in this case, a robot. Read Article


How to Get Big Thinking from a Small(er) Agency

Is bigger always better? What are the advantages to working with a small agency? When you work with smaller, nimble integrated agencies, like Motion, you are more likely going to get what you ask for. Read why! Read Article


Always Adapting: Repositioning and Rebranding an Agency

The marketing world is changing at a rapid pace. Motion is committed to changing with it. Brand repositioning isn't an exercise used only for our clients. So, it was time to take a close look at ourselves, our processes and our philosophies. This what we discovered. Read Article


How to Sound Super-Duper Smart About Influencer Marketing Strategy

There’s a pretty strong chance you’ve been hearing, reading, seeing and thinking a lot about Influencer Marketing lately. After all, valuable relationships have always been at the heart of the marketing mix. Whether you’re playing catch-up or have your big toe dipped in, Motion is here to help make sure your influencer strategy is sound and effective. Read Article


The Good, the Bad and the Ugly of Millennial Marketing

First rule of millennial marketing: don’t talk about millennial marketing. Or at least stop throwing around the term “millennials” – it’s overplayed. Read Article