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Category: Brand Strategy

Distinctive Branding/Just do it.

Most branding books, blogs and industry experts emphatically claim that “differentiation” must be the hub of all marketing strategy. But…

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The Psychology of Belonging: Why People Become Brand Fans

It is shocking that even today, too many marketers are not aware that every decision a consumer makes consists of…

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Urgent: Stop Using Creative Briefs

Agencies everywhere spend hours, days, weeks developing Creative Briefs that have real insights about the target audience, a real appreciation…

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All Hail the New King: Data

A couple weeks back, Publicis Groupe, a global marketing and communications leader housing big-name agencies such as Leo Burnett and Saatchi & Saatchi, announced they had purchased Epsilon to capitalize on the firm’s expertise in collecting and managing first-party data for target-marketing consumers.

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It’s The Audience, Stupid.

When Bill Clinton ran for the presidency against George W. Bush in 1992, the economy had turned soft: a recession. Clinton’s campaign adopted a rallying cry that they kept on their walls to stay on message — “It’s the economy, stupid.” As we know, Clinton won.

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The Impact of Color: Is Your Brand 50 Shades of Awesome?

Did you know that people make up their mind about a product within the first 90 seconds of interaction? A huge part of that impact is solely based on color. By participating as a member of organizations like the Color Marketing Group, agencies like Motion are more equipped to develop brand strategies with relevant color opportunities across industries.

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When a Moment Matters

What are humans most memorable moments? We’ve heard about “surprise and delight” moments or the “aha moment” but moments can also center around simple actions like when a shopper interacts with a brand; or when a potential consumer receives a newsletter.

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Get Better Ideas at Your Next Brainstorm

Here we take our brainstorming seriously! But we also know that a good idea can come from anyone, anywhere and at any time of the day. So, when you are planning your next brainstorm, idea hurricane, brain dump, content create-a-thon — it never hurts to have a few tricks and tips up your sleeve. (Hint: Don’t take them too seriously!)

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Retail Pivot: Frictionless Commerce in the Haze of the Amazon Effect

You can’t talk about retail without tripping over (or getting hit in the face with) news about Amazon and Jeff Bezos. The New York Times recently covered his pursuit of the $3 trillion retail universe by going back to the very fundamentals of retail. Brick and mortar physical locations. But this is Bezos, so you know there is a twist. Or in this case, a robot.

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How to Get Big Thinking from a Small(er) Agency

Is bigger always better? What are the advantages to working with a small agency? When you work with smaller, nimble integrated agencies, like Motion, you are more likely going to get what you ask for. Read why!

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