October, 2020 What Will Reengage Healthcare Consumers Amid COVID-19? Never has it been more important for health system executives and physicians to understand, at a deeper level, what drives… Read Article Published by: Carol McCarthy July, 2020 Healthcare Marketing in a Downturn What Healthcare Systems Should Be Doing Right Now. Health systems are going through unprecedented financial turbulence. With COVID cases rising in… Read Article Published by: Carol McCarthy March, 2020 Healthcare professionals and staff: The new armed forces Doctors and nurses chose a profession to care for patients, treat and prevent illness. Most never imagined that they would… Read Article Published by: Carol McCarthy