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The Psychology of Belonging: Why People Become Brand Fans

It is shocking that even today, too many marketers are not aware that every decision a consumer makes consists of…

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Create Big Buzz Around a Launch with Earned Media

When launching a new product or service, leveraging media relations can be a powerful tool to create awareness and build credibility. But, telling the media about a product’s benefits and features is where many companies start to hit barriers.

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“Dear Web Developer…”

Content management systems, e-commerce solutions, and drop and drag editors—where do I begin with web development?

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The Motion Agency received a Clutch Leader Award

Since 2007, we’ve risen up in the industry to be Chicago’s leading female-owned, award-winning marketing services agency.

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Urgent: Stop Using Creative Briefs

Agencies everywhere spend hours, days, weeks developing Creative Briefs that have real insights about the target audience, a real appreciation…

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What Kind of Agency Do You Want?

It would be simple if we were just an advertising agency. Or just a PR firm. Or we just did social media. Or digital advertising. Or in-store marketing. Or packaging. Or brand strategy. Or design. Or we just offered marketing services.The problem is: we do all of these, and more. And we do them well.

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All Hail the New King: Data

A couple weeks back, Publicis Groupe, a global marketing and communications leader housing big-name agencies such as Leo Burnett and Saatchi & Saatchi, announced they had purchased Epsilon to capitalize on the firm’s expertise in collecting and managing first-party data for target-marketing consumers.

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It’s The Audience, Stupid.

When Bill Clinton ran for the presidency against George W. Bush in 1992, the economy had turned soft: a recession. Clinton’s campaign adopted a rallying cry that they kept on their walls to stay on message — “It’s the economy, stupid.” As we know, Clinton won.

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Being an Iconoclast

Some studies show that women entrepreneurs are on the rise, yet not necessarily in the creative space. So, why aren’t there more woman-owned agencies? And why aren’t they bigger?

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The Impact of Color: Is Your Brand 50 Shades of Awesome?

Did you know that people make up their mind about a product within the first 90 seconds of interaction? A huge part of that impact is solely based on color. By participating as a member of organizations like the Color Marketing Group, agencies like Motion are more equipped to develop brand strategies with relevant color opportunities across industries.

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