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We Stand with the Black Community and with Every Person Who Demands Impactful Change

All Black lives do matter and we know we need to do more, say more, act with purpose, and ensure…

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Amid ‘Reopening’ Challenges, Communications-Savvy A&E Brands Have Chance to Emerge Stronger Than Ever

As states across the country discuss when and how to safely lift COVID-19 restrictions, arts and entertainment brands are facing…

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Highly Relevant, Low Production: The Right Way to Leverage UGC During the Pandemic

Are you noticing a considerable shift in the marketing content that you’ve seen lately? As many of us have had…

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The COVID-19 Impact on Retail

There’s no doubt that the COVID-19 pandemic is immensely impacting the retail climate. The implications are far reaching – disrupting…

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COVID-19 Social Media Best Practices: How To Approach Organic and Paid Social Content Strategy

Brands, marketers and agency partners have all reset expectations on what success looks like during a pandemic. Every week, we…

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The Importance of An Agency: A New Perspective

Companies need an agency-partner now, more than ever. Typically, even industry powerhouses have small internal marketing departments, some with people…

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Crisis Communications: Keeping it REAL in the COVID-19 Landscape

“Unprecedented.” We’ve probably all seen that word more in the past three weeks than we have in the past three…

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Healthcare professionals and staff: The new armed forces

Doctors and nurses chose a profession to care for patients, treat and prevent illness. Most never imagined that they would…

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The New Norm: Shifting Consumer Engagement to Digital

As many of us work to adjust to the new norm or working from home and the reliance on digital channels for communication, marketers are considering how to best redirect and reinvest in marketing priorities.

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A Case for Creativity in a Data Addicted World

There is no crystal ball I recently found myself involved in a rather spontaneous (and surprisingly heated) discussion on a…

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