Our Blog

What does it mean to "know your audience?" Are companies actually following this important piece of advice? Here's what marketers should be thinking about. Read Article

Some studies show that women entrepreneurs are on the rise, yet not necessarily in the creative space. So, why aren’t there more woman-owned agencies? And why aren’t they bigger? Read Article

Did you know that people make up their mind about a product within the first 90 seconds of interaction? A huge part of that impact is solely based on color. By participating as a member of organizations like the Color Marketing Group, agencies like Motion are more equipped to develop brand strategies with relevant color opportunities across industries. Read Article

Elevating senior leadership’s exposure is important for any organization, but many don’t know where to start. Creating a successful thought leadership platform requires a customized approach specific to each company. The common thread is to strategically engage executives, and to lend their unique areas of expertise across multiple platforms. Here are some tips to get thought leadership efforts off the ground. Read Article

No matter what list you land on, we wish you a warm & healthy Holiday! Read Article

With the shift of more products being purchased online, many retailers seem to be asking the same question: “How relevant is product packaging in today’s marketplace?” Read Article

What are humans most memorable moments? We've heard about "surprise and delight" moments or the "aha moment" but moments can also center around simple actions like when a shopper interacts with a brand; or when a potential consumer receives a newsletter. Read Article

Through my last nearly 13 years as a business owner, I’ve moved my office more times than I ever thought I would. I’ve moved not because I relish the process of packing boxes and doing seating charts, but because the agency was constantly outgrowing its four walls. 2018 has been the most dynamic year yet, as Motion PR joined with Agency MSI to become Motion and now the office space is playing a more unique role, not only in our physical growth, but in connecting our culture and the work of the new agency. Read Article

We all have our thing that keeps us motivated and moving. For some, it's setting goals, the promise of a good night’s sleep, or coffee, lots of coffee! For the Motion folks who ran in the J.P. Morgan Corporate Challenge 5k this year, it was a playlist of integrity... Read Article

Motion is committed to creating extraordinary moments that move people. Well, this is OUR moment to bring a unique perspective to the industry and we seized it by merging two Chicago powerhouses under one roof! Read Article