February, 2020 A Case for Creativity in a Data Addicted World There is no crystal ball I recently found myself involved in a rather spontaneous (and surprisingly heated) discussion on a… Read Article Published by: Pete Herrnreiter January, 2020 Post Less, Talk More. Use Social Media to Cultivate Conversations and Build Relationships That Benefit the Community First, Brand Second. We have all witnessed… Read Article Published by: Gaelen Bell December, 2019 The Importance of Social Listening In 2015, Netflix made one of its trademark digital splashes – but not for what most would think. The streaming… Read Article Published by: Jack Meehan November, 2019 Distinctive Branding/Just do it. Most branding books, blogs and industry experts emphatically claim that “differentiation” must be the hub of all marketing strategy. But… Read Article Published by: Troy Lindley October, 2019 Food Photography I have cookbooks that just sit on the shelf, recipe cards that have come from one of those on-demand mail… Read Article Published by: Sarah Vonderhaar October, 2019 Through Acquisition, Motion Bolsters Healthcare Practice Motion, a leading integrated marketing agency headquartered in Chicago, today proudly announced its acquisition of Remedy, a branding and design… Read Article Published by: Motion September, 2019 Address Business Pain Points with Strategic B2B Media Relations There’s no one-size-fits-all strategy when it comes to media relations campaigns. While sometimes thought of as similar to business-to-consumer (B2C)… Read Article Published by: Wheatley Marshall September, 2019 Growing Our Vision Motion is proud to announce we are #23 on the list of Adweek’s “Fastest Growing Agencies” in 2019 and #1… Read Article Published by: Kimberly Eberl September, 2019 The Psychology of Belonging: Why People Become Brand Fans It is shocking that even today, too many marketers are not aware that every decision a consumer makes consists of… Read Article Published by: Pete Herrnreiter August, 2019 Create Big Buzz Around a Launch with Earned Media When launching a new product or service, leveraging media relations can be a powerful tool to create awareness and build credibility. But, telling the media about a product’s benefits and features is where many companies start to hit barriers. Read Article Published by: Maureen Brennan