May, 2020 Amid ‘Reopening’ Challenges, Communications-Savvy A&E Brands Have Chance to Emerge Stronger Than Ever As states across the country discuss when and how to safely lift COVID-19 restrictions, arts and entertainment brands are facing… Read Article Published by: Bonni Pear May, 2020 Highly Relevant, Low Production: The Right Way to Leverage UGC During the Pandemic Are you noticing a considerable shift in the marketing content that you’ve seen lately? As many of us have had… Read Article Published by: Allisan Ellwood May, 2020 The COVID-19 Impact on Retail There’s no doubt that the COVID-19 pandemic is immensely impacting the retail climate. The implications are far reaching – disrupting… Read Article Published by: Julie Kudlacz April, 2020 COVID-19 Social Media Best Practices: How To Approach Organic and Paid Social Content Strategy Brands, marketers and agency partners have all reset expectations on what success looks like during a pandemic. Every week, we… Read Article Published by: Jack Meehan April, 2020 The Importance of An Agency: A New Perspective Companies need an agency-partner now, more than ever. Typically, even industry powerhouses have small internal marketing departments, some with people… Read Article Published by: Wheatley Marshall April, 2020 Crisis Communications: Keeping it REAL in the COVID-19 Landscape “Unprecedented.” We’ve probably all seen that word more in the past three weeks than we have in the past three… Read Article Published by: Bonni Pear March, 2020 Healthcare professionals and staff: The new armed forces Doctors and nurses chose a profession to care for patients, treat and prevent illness. Most never imagined that they would… Read Article Published by: Carol McCarthy March, 2020 The New Norm: Shifting Consumer Engagement to Digital As many of us work to adjust to the new norm or working from home and the reliance on digital channels for communication, marketers are considering how to best redirect and reinvest in marketing priorities. Read Article Published by: Pete Herrnreiter February, 2020 A Case for Creativity in a Data Addicted World There is no crystal ball I recently found myself involved in a rather spontaneous (and surprisingly heated) discussion on a… Read Article Published by: Pete Herrnreiter January, 2020 Post Less, Talk More. Use Social Media to Cultivate Conversations and Build Relationships That Benefit the Community First, Brand Second. We have all witnessed… Read Article Published by: Gaelen Bell