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Urgent: Stop Using Creative Briefs

Agencies everywhere spend hours, days, weeks developing Creative Briefs that have real insights about the target audience, a real appreciation…

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What Kind of Agency Do You Want?

It would be simple if we were just an advertising agency. Or just a PR firm. Or we just did social media. Or digital advertising. Or in-store marketing. Or packaging. Or brand strategy. Or design. Or we just offered marketing services.The problem is: we do all of these, and more. And we do them well.

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All Hail the New King: Data

A couple weeks back, Publicis Groupe, a global marketing and communications leader housing big-name agencies such as Leo Burnett and Saatchi & Saatchi, announced they had purchased Epsilon to capitalize on the firm’s expertise in collecting and managing first-party data for target-marketing consumers.

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It’s The Audience, Stupid.

When Bill Clinton ran for the presidency against George W. Bush in 1992, the economy had turned soft: a recession. Clinton’s campaign adopted a rallying cry that they kept on their walls to stay on message — “It’s the economy, stupid.” As we know, Clinton won.

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Being an Iconoclast

Some studies show that women entrepreneurs are on the rise, yet not necessarily in the creative space. So, why aren’t there more woman-owned agencies? And why aren’t they bigger?

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The Impact of Color: Is Your Brand 50 Shades of Awesome?

Did you know that people make up their mind about a product within the first 90 seconds of interaction? A huge part of that impact is solely based on color. By participating as a member of organizations like the Color Marketing Group, agencies like Motion are more equipped to develop brand strategies with relevant color opportunities across industries.

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Media Relations: Tips for Tackling Thought Leadership

Elevating senior leadership’s exposure is important for any organization, but many don’t know where to start. Creating a successful thought leadership platform requires a customized approach specific to each company. The common thread is to strategically engage executives, and to lend their unique areas of expertise across multiple platforms. Here are some tips to get thought leadership efforts off the ground.

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Beho-ho-hold! Our holiday message has arrived.

No matter what list you land on, we wish you a warm & healthy Holiday!

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“Packaging 101” for 2019

With the shift of more products being purchased online, many retailers seem to be asking the same question: “How relevant is product packaging in today’s marketplace?”

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When a Moment Matters

What are humans most memorable moments? We’ve heard about “surprise and delight” moments or the “aha moment” but moments can also center around simple actions like when a shopper interacts with a brand; or when a potential consumer receives a newsletter.

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