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Category: Digital Marketing

It’s The Audience, Stupid.

When Bill Clinton ran for the presidency against George W. Bush in 1992, the economy had turned soft: a recession. Clinton’s campaign adopted a rallying cry that they kept on their walls to stay on message — “It’s the economy, stupid.” As we know, Clinton won.

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5 Ways to Hook ‘em: The Best Practices Behind a Good Email Subject Line

Whether you are distributing a mass email to your employees, reaching out to targeted media or trying to connect with…

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