Social Commotion: Sprout Social Acquires Tagger Media, New York City Bans TikTok & Updates to YouTube Shorts

Welcome to another edition of Social Commotion, Motion's monthly social media roundup. Here are the top social media updates from August 2023.

Sprout Social Acquires Influencer Marketing Company Tagger Media

Sprout Social, a leading social media management platform, acquired Tagger Media, a social intelligence and influencer marketing platform, on August 2. The acquisition allows Sprout Social to offer its customers a more comprehensive social media management solution. Tagger Media’s influencer marketing and social intelligence capabilities will help Sprout Social customers find and collaborate with influencers, measure the ROI of influencer campaigns and track social media trends.

“As influencer marketing has changed the way brands build awareness and connection, our customers are increasingly demanding to break the workflow silos between core social media strategies,” Sprout Social CEO Justyn Howard said in a release. The acquisition will “further establish Sprout as the leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale.” 

New York City Bans TikTok

New York City officially banned TikTok on all government devices due to security concerns. Cyber Command, the office in charge of protecting the city against cyber threats, “regularly investigates and takes proactive measures to keep New Yorkers’ data safe and, as a result, determined that TikTok posed a security threat to the city’s technical networks,” according to one City spokesperson.

Along with New York, the state of Montana issued a TikTok ban in May. Montana’s ban will officially go into effect on January 1, 2024. 

Updates are coming for YouTube Shorts. YouTube creators will soon be able to feature a YouTube video link within YouTube Shorts (via the YouTube Studio) that will be displayed in the Shorts video description alongside a play button redirecting users to the related longer-form YouTube video.

The new feature is a simple way to link quick, digestible Shorts content to longer-form videos within a specific YouTube channel, ultimately boosting overall organic watch time, helping increase channel views and subscriptions, and providing additional information for the users to explore.

Motion Social Tip: If you or your brand are interested in exploring long-form YouTube content, consider exporting a YouTube Shorts version to drive additional organic traffic and awareness to longer-form content.