Welcome to the latest and final 2024 edition of Social Commotion, Motion’s roundup of social media updates and news. Check out our top social media updates from December 2024 as we look ahead to 2025.
Predictions for Social Media Marketing in 2025
Social media is always changing, and 2025 will be no different. Key insights reveal that the social media landscape will undergo significant changes driven by technology, user behavior and platform evolution. Social media marketers must adapt to these transformations to stay competitive and relevant in an increasingly digital world.
Here are the social media themes to keep on your radar for 2025:
The Rise of AI-Driven Content
AI tools will be crucial in content creation, enhancing efficiency and personalization. Marketers will use AI for copywriting, design, video editing, and customer interaction. Personalization will also become more refined, with AI able to predict and serve content that resonates deeply with specific audiences.
Continued Growth for Video and Live Streaming
Video content, including live streaming, will dominate, with increased focus on short-form and interactive formats. Social platforms will continue enhancing their video capabilities, integrating shopping, events and real-time engagement features.
Social Commerce and Shopping Integration
Social media will become more deeply embedded in eCommerce, with platforms such as Instagram and TikTok advancing their in-app shopping features. Shoppable content will become ubiquitous, allowing brands to connect with consumers directly on social platforms.
Privacy and Data Concerns
As privacy regulations tighten globally, marketers will need to balance personalization with data privacy. Users will become more selective about sharing personal data, and brands will need to be transparent about data collection and usage.
Influencer Marketing Maturity
Influencer marketing will become more refined, with a stronger focus on authenticity, long-term partnerships and niche influencers over macro-celebrity endorsements. Micro- and nano-influencers will continue to gain traction due to their credibility and strong engagement with their smaller but highly loyal audiences.
Metaverse and Virtual Realities
The metaverse will influence social media marketing, with virtual spaces offering new opportunities for brand engagement and immersive experiences. Social media platforms may host virtual events, branded experiences and digital goods as part of a broader move toward virtual commerce.
All in all: In 2025, social media marketing will be defined by increased integration of artificial intelligence, video-centric content, and deepened eCommerce features. Marketers will also have to navigate a more complex landscape shaped by privacy concerns and shifting user behaviors. Emphasizing authenticity, personalization and the adoption of new technologies like the Metaverse will be crucial for staying ahead in a rapidly evolving space.
TikTok’s 2024 Recap is Here
Move over, Spotify Wrapped—TikTok’s annual roundup is giving us a deep dive into the trends that more than 170 million Americans brought to the forefront in 2024. From brat summer and “very demure” to Moo Deng, these viral moments didn’t just live on TikTok—they shaped pop culture far beyond the app, seeping into other social platforms and mainstream media.
For brands, these trends offer a window into what audiences care about. #BookTok continues to be a powerful platform for authors and readers alike with over 1.2 million posts this year. Meanwhile, #SportsOnTikTok saw a 350% increase in posts compared to 2023, and #WomenInSports skyrocketed by an incredible 2400% thanks in part to content from stars such as Ilona Maher and Caitlin Clark. #TeachersOfTikTok and #science also experienced transformative growth, making 2024 a year of big ideas and even bigger cultural shifts.
As we gear up for 2025, pay attention to these trends—some are just getting started. Whether you’re active on TikTok or not, tapping into these cultural moments can help brands stay relevant and connect with their audience in a meaningful way both online and IRL.
Pinterest Makes Platform Updates to Streamline Shopping Experience
Pinterest is making a strong play for the shopping season with a new set of features designed to streamline the shopping experience for users and position itself as a one-stop shop for gift inspiration. The update presents a significant opportunity for advertisers to reach a target audience that is actively in the purchase mindset.
Leveraging Shoppable Pins, users can now transition from discovery to purchase within the Pinterest platform seamlessly. Pinterest is also introducing new user-friendly features such as Quick Save to simplify the shopping journey. And that’s not to mention the more than 1,000 curated shopping guides by celebrities and influencers, each featuring 30 to 40 shoppable items.
These features encourage users to engage more deeply with the platform and discover new products. The hope is that this frictionless shopping experience will lead to significantly higher conversion rates for brands, offering a more promising outlook for 2025.
Stay up to date on the latest in social media with Social Commotion, The Motion Agency’s monthly roundup of social media updates, or contact us today to help your brand navigate the ever-changing landscape of social media.
