Our lives are just a series of moments in time. The moment of waking up and hitting the snooze button, of making that first cup of coffee or of heading to work in the morning. These are all moments that are predictably less punctuated then grander moments like graduation, weddings, birthdays in the like.
In the book “The Power of Moments,” the Publisher’s Summary states, “While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter.” We don’t have to wait for the those moments that “surprise and delight.” With data, careful planning and creativity, we now can create these “aha moments” when a shopper interacts with a brand; or even when a potential consumer receives a newsletter.
Memorable moments are dominated by four elements: elevation, insight, pride, and connection.
Motion has centered its purpose around these moments in time as it sees these brand moments as the crucial juncture when decisions and influence are made. As there’s an influx of influencers, multiple methods to purchase, more vehicles of brand exposure, the relevance of a moment is greater today than ever before.
Moments can mean the hyper-moments of digital marketing or the Behaviors, Emotions and Moments model, “BEM Model,” that is re-shaping strategic decisions. A brand’s presence in these crucial, simple, everyday moments is inherently where movement lives.
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