The Website Redesign Dilemma
Imagine this: Your marketing team is gearing up for a long-overdue website redesign. Your current site no longer represents your brand’s growth, isn’t mobile-friendly and struggles with low conversion rates. Recognizing the need for a high quality online presence is crucial, but determining where to start can be challenging. Budgeting, content, user experience—there are so many moving parts.
At Motion, we’ve guided brands through website development, helping them avoid pitfalls and create sites that are both attractive and high-performing. Here we share essential insights that web development companies wish every client knew before starting a project. Understanding these insights can mean the difference between a smooth, successful launch and a frustrating, costly experience.
Define Clear Goals from the Start
Every website should have a clear purpose. Clearly defining your goals—whether it’s attracting leads, building brand awareness or boosting e-commerce—sets the foundation for a successful project. Before starting, ask:
- What do we want users to do when they land on the site?
- Which key performance indicators will measure success?
- Who is our target audience, and what challenges do they encounter?
A website built without clear goals is like a ship without a compass—motionless and directionless. By aligning the strategy with business objectives, you ensure the final product supports your growth.
Prioritize User Experience (UX)
A website must be more than aesthetically pleasing; it should be intuitive, accessible and engaging. Key UX principles to consider include:
- Responsive Design: Ensure your site is optimized for all devices.
- Accessibility: Follow WCAG guidelines to make your site usable for everyone.
- User Experience: Users should find what they need within three clicks.
Ignoring UX leads to high bounce rates and lost conversions. A website that is both visually compelling and easy to use will always perform better.
Content is King—Start Early
One of the biggest delays in website projects? Content.
Web design and development depend on content. Without it, structuring layouts and functionalities becomes guesswork. A strong content strategy ensures:
- Messaging aligns with brand positioning.
- SEO elements are incorporated from the start.
- Visual elements complement the text rather than being placeholders.
Focusing on content early prevents last-minute rushes and keeps design and messaging aligned.
Budget Practically
Many clients don’t understand the true cost of a high-quality website. Web development isn’t just about making things look good; it involves:
- Custom Design & Development: Tailored solutions rather than generic templates.
- Backend Functionality: Secure hosting, CMS integration, and performance optimization.
- Ongoing Maintenance: Future updates, security patches, and enhancements.
A practical budget supports growth and long-term success, avoiding shortcuts that cause future problems.
Collaborate Effectively with Your Web Development Team
The best website projects happen when there is open, consistent communication between clients and developers. To ensure a smooth process:
- Assign a dedicated point of contact from your team.
- Provide consolidated, clear feedback rather than scattered revisions.
- Stick to timelines for approvals and deliverables.
Web development is a partnership. When both sides are aligned, projects move efficiently and successfully.
Think Long-Term
A website is not a one-time project—it’s a long-term investment. Consider:
- Scalability: Will the site grow as your business expands?
- Maintenance: How will updates and security patches be handled?
- Performance Optimization: Ongoing monitoring ensures the site remains fast and effective.
Planning ahead keeps your website relevant and efficient, avoiding the need for a costly redesign soon after launch.
SEO Starts at Design
A beautifully designed website is useless if no one can find it. Many companies make the mistake of treating SEO as an afterthought. Instead, incorporate it from the beginning by:
- Structuring content for search engines (headers, internal linking, metadata).
- Ensuring fast load speeds (Google prioritizes performance in rankings).
- Using SEO-friendly URLs and schema markup to enhance visibility.
Integrating SEO into the design process helps your site attract and retain traffic from day one.
Case Study: Green Courte Partners Website Redesign
One of our most successful website projects was with Green Courte Partners, a real estate and investment group. They needed a website that showcased their brand’s values, team and services while enhancing user experience and SEO.
The Challenge
- Their existing website lacked modern functionality and brand cohesion.
- Navigation was cumbersome, leading to poor engagement.
- They wanted to showcase their social equity initiatives and investor relations more effectively.
The Solution
Motion worked closely with Green Courte Partners to develop a strategic, user-centric website that:
- Enhanced Navigation: A streamlined structure improved user experience and engagement.
- Strengthened Brand Positioning: Clear messaging and visuals aligned with their mission.
- Optimized SEO & Performance: Built-in search optimization improved visibility and lead generation.
The Results
- Increased site traffic by 35% within the first three months.
- Improved lead generation through strategically placed calls-to-action.
- Created a scalable digital framework for future expansion.
This project showcases how Motion combines strategic website design with proven performance results, helping clients maximize their investment.
At Motion, we go beyond web design—we craft digital strategies that drive real results. Whether updating an old site or building a new one, our team makes the process smooth and creates a high-performing website.
Ready to elevate your online presence? Let’s talk.
You might also like: Five Steps to an Effective Content Plan
