In today’s dynamic advertising and marketing landscape, selecting the right agency partner is a critical decision that can greatly impact your brand’s success. If you’re a brand manager or marketing manager searching for a partner who can provide a unique perspective and unparalleled commitment to diversity, equity and inclusion (DEI), you should strongly consider partnering with a certified Woman-Owned Business (WBE) like Motion.
Here, we’ll delve into a few compelling reasons why partnering with a woman-owned agency is a savvy business decision.
1. Empower diversity and inclusion with a WBE agency partner.
Partnering with a woman-owned agency such as Motion is not just about checking a diversity box; it’s about embracing a culture of inclusivity and equity. Motion is led by Kim Eberl, a woman who understands the importance of championing diversity in the workplace and promoting inclusive practices in all facets of our work. By working with us, you’re aligning your brand with a commitment to fostering a more diverse and inclusive marketing environment.
2. Get fresh perspectives and unique insights from a diversity-minded agency.
Women-owned agencies often bring a distinct perspective to the table. This unique viewpoint can lead to fresh and innovative marketing strategies that resonate with a broader and more diverse audience.
At Motion, our team’s diverse experiences and backgrounds allow us to offer insights and strategies that are shaped by different life experiences and worldviews, resulting in marketing campaigns that stand out from the crowd.
3. Support and elevate female entrepreneurship.
Choosing a woman-owned agency is not only a strategic decision but also a vote of confidence in female entrepreneurship. By partnering with Motion, you actively contribute to the growth of women-led businesses. This support for female entrepreneurs sends a powerful message about your brand’s commitment to gender equality and empowerment.
4. Connect with a strong network of female professionals.
Our woman-owned agency is connected to a network of like-minded businesses committed to supporting diversity in the workplace, including minority-owned and women-owned businesses. When you collaborate with Motion, you’re immediately connected to our network, opening up more opportunities for unique partnerships and resources that can further benefit your brand.
Whether it’s PR, content, social media, production or web development, Motion is connected with numerous women-owned businesses, partners and proprietors who span a wide range of related marketing disciplines—and our connections become yours.
5. Develop highly tailored strategies for highly targeted audiences.
Motion’s strategic approach to marketing is entirely flexible and customized for each client’s goals and objectives. We understand that different brands require distinct strategies to connect with their target audiences effectively.
As a woman-owned agency, we excel in crafting strategies that are uniquely attuned to reach and resonate not just with consumers at large but also specifically with women and diverse consumer segments.
Beyond being owned by a woman, the senior leadership team at Motion is also predominantly woman-led. With women the primary decision-maker in so many categories and for so many products from entertainment and health care to wellness and consumer packaged goods, it can be a big benefit to brands in these spaces to work closely with a woman-led agency partner.
6. Collaborate with a top-down, agency-wide commitment to success.
Everyone at Motion is driven by a profound commitment to seeing your brand succeed. As a woman-owned agency, we’ve fought hard to achieve the successes we enjoy today, so we understand the tough challenges and incredible opportunities that so many of today’s businesses face. We take pride in the effort we put into pushing our clients beyond their comfort zones to realize exceptional growth.
By choosing a woman-owned agency like Motion, you ensure that your brand’s goals and values are at the forefront of every marketing effort. Because partnering with a woman-owned agency isn’t just a business decision; it’s an opportunity to align your brand with diversity, empowerment and unique perspectives.
We’re proud to be a certified WBE enterprise, fully dedicated to the principles of diversity, equity and inclusion. By making us your marketing partner, you not only benefit from our expertise but also contribute to a more equitable and diverse marketing industry.