The Motion Agency

Our Blog

always learning

Cultivate your curiosity


Author: Motion

Merging Two Chicago Powerhouses: A Visual Story of Our Moment in Time

Motion is committed to creating extraordinary moments that move people. Well, this is OUR moment to bring a unique perspective to the industry and we seized it by merging two Chicago powerhouses under one roof!

Read Article


Two Leading Agencies — Motion PR & AgencyMSI — Merge to Become Motion

Motion PR, a leading public relations and digital firm in Chicago, today announced its merger with AgencyMSI, the 57-year-old, Chicago-born integrated marketing and communications agency. Effective immediately, the two companies come together as Motion.

Read Article


The Art of the Elevator Pitch: Your Marketing Strategy in 30 Seconds

We all talk about it in marketing and advertising – the elevator pitch. How to sound efficient to brilliant in less than a minute. Think about yours. Can you coherently explain your product/service, skill set, ideal job/client, and how those things fit together in the time it takes to tie your shoes or floss your teeth without getting confused or out of breath? Or worse, without sounding as if you’re reciting from cue cards?

Read Article


Get Better Ideas at Your Next Brainstorm

Here we take our brainstorming seriously! But we also know that a good idea can come from anyone, anywhere and at any time of the day. So, when you are planning your next brainstorm, idea hurricane, brain dump, content create-a-thon — it never hurts to have a few tricks and tips up your sleeve. (Hint: Don’t take them too seriously!)

Read Article


How I Got Into the Crazy Business of Marketing

Sometimes in our line of work (good day or bad day), you might ask yourself, how did I even get here? We asked the people in our office for the salient details of their kickoff into the business, and found that while all roads—eventually—led to Motion, the terrain was as unique and remarkable as the talented folks who work here.

Read Article


Retail Pivot: Frictionless Commerce in the Haze of the Amazon Effect

You can’t talk about retail without tripping over (or getting hit in the face with) news about Amazon and Jeff Bezos. The New York Times recently covered his pursuit of the $3 trillion retail universe by going back to the very fundamentals of retail. Brick and mortar physical locations. But this is Bezos, so you know there is a twist. Or in this case, a robot.

Read Article


How to Get Big Thinking from a Small(er) Agency

Is bigger always better? What are the advantages to working with a small agency? When you work with smaller, nimble integrated agencies, like Motion, you are more likely going to get what you ask for. Read why!

Read Article


Build Good Things and Do Good Work; the Award Is a Bonus

PR Daily Award: 1st Place in Event Marketing 2016 was a big year: Leonardo DiCaprio won his first Oscar and…

Read Article


Always Adapting: Repositioning and Rebranding an Agency

Change is inevitable. It happens everywhere and to everyone. We’re predisposed to resist it, but everything’s survival has been dependent on the ability to respond…

Read Article


5 Ways to Hook ‘em: The Best Practices Behind a Good Email Subject Line

Whether you are distributing a mass email to your employees, reaching out to targeted media or trying to connect with…

Read Article